about01BEHIND THE LABEL | ANDRAAB

Every design has a tale to tell, like the eloquence of a poet, or the ferocity of nature


Handcrafted cashmere pieces

Their designs hold human emotions in every stitch.

What is the inspiration behind Andraab's designs?

The inspiration behind our designs began with what we saw in nature growing up in Kashmir As we all began to travel, our life experiences also informed our designs. We married the traditional arts and crafts of Kashmir weaving with a contemporary sensibility that was inspired by our travels

What is the inspiration behind Andraab's designs?

What is the design process for your handloomed scarfs?

What is the design process for your handloomed scarfs?

Once we decide on a certain design and colour combination for each style, each heirloom quality textile is created by hand from start to finish.. We use the finest cashmere fibers and we produce our textiles as they have been for hundreds of years. The creation process, from the procuring of fibers to the cleaning, combing, spinning and finishing on hand looms and finally to the employing of embroidery can take anywhere from 3 weeks to 6 months There are some embroidered shawls that can take up to three years to complete..


How do you blend their products with Western style?

The relationship we have with our weavers is very special. It is .a blend of ideas, old and new. They are the experts in an art form that has had a long history in Kashmir. We combine their weaving expertise with our ideas of color combinations and designs. Together we create pieces that are steeped in tradition with designs that are timeless, quality driven and fashion forward.

How do you blend their products with Western style?

Embraced with Shawls. The House of Handwoven Treasure – Andraab.